Brutalist web design rejects overused conventions in favor of honest, stripped-back layouts. Like its architectural namesake, it celebrates structure over decoration: think visible gridlines, default browser fonts, and stark color blocks. When done well, brutalism commands attention and signals confidence. But if it clashes with your brand or confuses users, it can do more harm than good.

Choosing to go brutalist isn’t just about aesthetics—it’s a strategic decision. You need to align this raw style with your audience’s expectations and the goals you need your site to meet. Below, we explore the main advantages, drawbacks, and real-world examples to help you decide whether this bold approach fits your project.

Pros of brutalist design

• Instant visual impact
  The unpolished look immediately stands out among polished, templated sites. Visitors notice something different and may stay longer to explore.

• Improved performance
  Minimal assets and reliance on default styles often mean faster load times. Without heavy libraries or complex scripts, pages render more quickly.

• Unique brand positioning
  Brutalist layouts can reinforce a message of innovation or authenticity. They suit brands that want to break the mold and be seen as fearless.

Cons of brutalist design

• Potential usability issues
  Exposed grids, harsh contrasts, and unconventional navigation can frustrate users. If people struggle to find information, bounce rates may rise.

• Risk of cold or harsh tone
  The raw aesthetics can feel impersonal or severe. Brands that rely on warmth, friendliness, or trust—such as healthcare or family services—might find brutalism off-putting.

• Maintenance challenges
  Hand-crafted HTML and CSS without a standardized design system can become difficult to update. Future edits may require more developer effort than a component-based approach.

Examples of brutalist websites

• Craigslist
  The classic example of web brutalism, Craigslist uses bare-bones HTML to prioritize content over style. Its simple interface loads instantly and remains unchanged for decades.
  https://www.craigslist.org

• The Outline
  This digital magazine embraces heavy borders, monospaced headlines, and stark black-and-white layouts to match its edgy editorial voice.
  https://theoutline.com

• Brutalist Websites directory
  A curated collection of sites that showcase the full spectrum of brutalist design—from raw experimentals to polished hybrids.
  https://brutalistwebsites.com

Conclusion

Brutalist design can be a powerful tool for brands seeking to make a bold statement. It excels when speed, simplicity, and nonconformity align with your goals. However, usability and tone must not be sacrificed. Test prototypes with real users, weigh performance gains against potential confusion, and choose the style that delivers impact without compromising your visitors’ experience.